{"id":29363,"date":"2017-02-16T09:13:19","date_gmt":"2017-02-16T08:13:19","guid":{"rendered":"https:\/\/lokalundfair-fms.ch\/home\/"},"modified":"2026-07-28T14:35:07","modified_gmt":"2026-07-28T12:35:07","slug":"home","status":"publish","type":"page","link":"https:\/\/lokalundfair.ch\/fr\/","title":{"rendered":"HOME"},"content":{"rendered":"

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Du champ \u00e0 la table : local + \u00e9quitable<\/em><\/b><\/h1>\n

<\/i><\/b><\/p>\n

Nous soutenons les produits locaux, les agriculteurs et les commer\u00e7ants, et favorisons une consommation durable et locale au sein des communes.<\/strong><\/p>\n

local + \u00e9quitable<\/em> est un projet de March\u00e9s \u00c9quitables Suisse<\/a><\/span> qui vise \u00e0 inciter les communes \u00e0 s’engager davantage en faveur des denr\u00e9es alimentaires locales et \u00e0 promouvoir la vente de produits r\u00e9gionaux et durables : directement des producteurs aux consommateurs. L’accent est mis sur les r\u00e9seaux locaux qui cr\u00e9ent de nouveaux d\u00e9bouch\u00e9s pour les produits durables et permettent des circuits de distribution courts. Ainsi, une plus grande partie de l’argent d\u00e9pens\u00e9 par les consommateurs reste au profit des producteurs et des commerces locaux, la consommation d’aliments durables augmente et la population b\u00e9n\u00e9ficie de la fra\u00eecheur et de la saisonnalit\u00e9 des produits. <\/p>\n

Vous souhaitez savoir o\u00f9 faire vos achats de mani\u00e8re local + \u00e9quitable <\/em>? Consultez la carte<\/span> ici<\/a> ! Ou bien vous souhaitez participer en tant qu’entreprise ou collectivit\u00e9 locale ? S\u00e9lectionnez votre cat\u00e9gorie ci-dessus. <\/strong><\/p>\n

 <\/p>\n

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<\/h1>\n

Que signifie local :<\/span><\/h1>\n

La production et la distribution sont aussi locales que possible et pr\u00e9sentent de courtes distances de transport (si elles ne sont pas locales, elles sont aussi r\u00e9gionales que possible). Les produits agricoles sont commercialis\u00e9s directement ou, au maximum, via un interm\u00e9diaire (transformation). <\/span><\/p>\n

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<\/h1>\n

Que signifie \u00e9quitable :<\/span><\/h1>\n

La valeur ajout\u00e9e g\u00e9n\u00e9r\u00e9e est r\u00e9mun\u00e9r\u00e9e de mani\u00e8re appropri\u00e9e et \u00e9quitable \u00e0 tous les niveaux. L’\u00e9conomie durable profite aux producteurs locaux, mais aussi aux entreprises commerciales locales qui assurent la tra\u00e7abilit\u00e9 et l’origine de leurs produits. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb admin_label=\u00a0\u00bbsection\u00a0\u00bb module_id=\u00a0\u00bbabout\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb0px|0px|0px|0px\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb transparent_background=\u00a0\u00bboff\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_px=\u00a0\u00bb1080px\u00a0\u00bb custom_width_percent=\u00a0\u00bb80%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb admin_label=\u00a0\u00bbLigne\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.3″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb50px|180px|20px|180px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb100px|100px|100px|100px\u00a0\u00bb custom_padding_phone=\u00a0\u00bb100px|20px|100px|20px\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_px=\u00a0\u00bb1080px\u00a0\u00bb custom_width_percent=\u00a0\u00bb80%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.24.3″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_css_free_form=\u00a0\u00bbselector h1, selector h2, selector h3, selector h4, selector h5, selector h6 {|| background: -webkit-linear-gradient(24deg, #0099d2, #039754);|| -webkit-background-clip: text;|| -webkit-text-fill-color: transparent;||}||\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

En savoir<\/b> plus sur le mouvement local + \u00e9quitable<\/b><\/h1>\n

<\/b><\/p>\n

Chez<\/span> local + \u00e9quitable<\/i> L’accent est mis sur les r\u00e9seaux alimentaires locaux, c’est-\u00e0-dire tous les acteurs qui participent \u00e0 la cha\u00eene de valeur locale et y apportent leur contribution. L’implication des communaut\u00e9s, des commerces de proximit\u00e9 et des producteurs permet de cr\u00e9er des circuits de vente directs et des relations commerciales \u00e9quitables sans passer par la grande distribution. Les agriculteurs locaux et les entreprises de transformation sont r\u00e9mun\u00e9r\u00e9s de mani\u00e8re \u00e9quitable pour leurs produits et leur travail, les produits durables parviennent \u00e0 la population sans devoir parcourir de longues distances et la valeur ajout\u00e9e locale est augment\u00e9e. Ainsi, une plus grande partie de l\u2019argent d\u00e9pens\u00e9 par les consommateurs revient aux agriculteurs, aux transformateurs et au commerce local \u2013 de mani\u00e8re directe et \u00e9quitable, sans pertes li\u00e9es au commerce national ou mondial. <\/span><\/p>\n

L’objectif principal de local + \u00e9quitable<\/em> est d’augmenter la part des biens consomm\u00e9s issus d’une production locale et durable, et d’assurer une r\u00e9mun\u00e9ration \u00e9quitable aux agricultrices et agriculteurs ainsi qu’aux transformateurs locaux. En impliquant et en incitant les communes \u00e0 privil\u00e9gier les produits locaux et durables dans leur politique d’approvisionnement et au sein des collectivit\u00e9s, on cr\u00e9e des relations d’approvisionnement directes et de nouveaux d\u00e9bouch\u00e9s pour les agricultrices et agriculteurs locaux. Les march\u00e9s hebdomadaires et les manifestations organis\u00e9s dans les communes local + \u00e9quitable<\/em> renforcent en outre le lien direct entre les consommateurs et les producteurs, et sensibilisent la population \u00e0 l\u2019origine et \u00e0 la production de leurs denr\u00e9es alimentaires. L\u2019argent d\u00e9pens\u00e9 par les consommateurs doit parvenir sans d\u00e9tours aux producteurs \u2013 de mani\u00e8re \u00e9quitable, directe et sans pertes li\u00e9es au commerce national ou mondial. <\/span><\/p>\n

Le projet local + \u00e9quitable<\/em> de March\u00e9s \u00c9quitables Suisse <\/a>est rendu possible gr\u00e2ce au soutien de partenaires et de fondations donatrices. La Fondation Mercator Suisse<\/a>, la Fondation Hans A. Bill ainsi<\/a> que la Fondation Walter Haefner s’engagent en faveur des objectifs de Faire M\u00e4rkte Schweiz et permettent l’ancrage et l’extension du projet local + \u00e9quitable.<\/em><\/a> Gr\u00e2ce \u00e0 leurs contributions, les fonds de loterie des cantons de Zoug et de Lucerne permettent la mise en \u0153uvre du projet dans leurs cantons et contribuent ainsi \u00e0 promouvoir la commercialisation directe et l’\u00e9conomie circulaire directement sur place. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/lokalundfair.ch\/wp-content\/uploads\/2024\/07\/TM-marche_HD-36.jpg\u00a0\u00bb title_text=\u00a0\u00bbTM-marche\u0301_HD-36″ _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb60%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Mesures<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_accordion _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_accordion_item title=\u00a0\u00bbInformation et sensibilisation :\u00a0\u00bb open=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Pour que les clients ach\u00e8tent davantage localement et directement, ils doivent savoir o\u00f9 et comment \u2013 mais aussi pourquoi. Nous fournissons des informations cibl\u00e9es sur les produits local+\u00e9quitable, et apportons ainsi plus de transparence dans les cha\u00eenes de valeur alimentaires (les plus courtes possibles). <\/span><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_accordion _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_accordion_item title=\u00a0\u00bbPrix local + \u00e9quitable\u00a0\u00bb open=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le label<\/span> prix local + \u00e9quitable<\/span>est d\u00e9cern\u00e9 aux communes qui s’engagent tout particuli\u00e8rement en faveur d’une production locale et durable. Toutes les <\/span>Les communes ou entreprises<\/span> local + \u00e9quitable <\/span>r\u00e9pondent \u00e0 une s\u00e9lection des crit\u00e8res<\/a><\/b> requis \u00e0 cet effet.<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_accordion _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_accordion_item title=\u00a0\u00bbJourn\u00e9e nationale local + \u00e9quitable\u00a0\u00bb open=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Chaque automne, \u00e0 l’occasion de la Journ\u00e9e nationale local + \u00e9quitable<\/i><\/span>, la population est invit\u00e9e \u00e0 d\u00e9couvrir les possibilit\u00e9s de consommation locale dans son environnement imm\u00e9diat. Les aliments produits localement et de mani\u00e8re \u00e9quitable, ainsi que leurs producteurs, sont au c\u0153ur de cette initiative. <\/p>\n

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local + \u00e9quitable \u00e0 tous les niveaux :<\/b> <\/h1>\n

Pour les exploitations agricoles, les communes, les entreprises et pour toi !<\/b><\/h1>\n


local + \u00e9quitable<\/span><\/span><\/i> int\u00e8gre tout le monde et nous relie \u00e0 des r\u00e9seaux alimentaires. Parce que des prix \u00e9quitables et une production durable sont importants – et que tout le monde en profite ! <\/span><\/span><\/p>\n

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Dans le cadre du projet<\/span> local + \u00e9quitable les agriculteurs locaux pratiquant une agriculture durable b\u00e9n\u00e9ficient de services de communication et de marketing.<\/span> local + \u00e9quitable<\/i> offre<\/span> aux agricultrices et agriculteurs une visibilit\u00e9 sur la plateforme web, dans les communications d’accompagnement, lors de certaines activit\u00e9s locales (par exemple, des pr\u00e9sentations de fermes) ou lors de la journ\u00e9e nationale local + \u00e9quitable.<\/span> \u00e0 l’automne 2026. Nous accordons davantage d’importance \u00e0 la mise en r\u00e9seau avec les entreprises de restauration locales et les communes, ce qui favorise la vente de denr\u00e9es alimentaires produites localement. <\/span><\/p>\n

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local + \u00e9quitable <\/span><\/i>propose aux commerces et aux entreprises de transformation des actions de communication et de marketing, ainsi que la participation \u00e0 des activit\u00e9s locales telles que la journ\u00e9e nationale local + \u00e9quitable<\/em>. Vos produits sont mis en avant, votre engagement est visible et le r\u00e9seautage au sein de la communaut\u00e9 permet d’attirer de nouveaux clients. <\/span><\/p>\n

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local+\u00e9quitable d\u00e9cerne le prix local+\u00e9quitable aux communes qui s\u2019engagent tout particuli\u00e8rement en faveur d\u2019une production locale et durable. Les communes b\u00e9n\u00e9ficient ainsi de conseils pour orienter davantage leurs directives d\u2019achat vers les produits locaux, pour rendre leurs services de restauration plus durables, et sont mises en relation avec des fournisseurs et des producteurs locaux. Une part plus importante d\u2019aliments frais et locaux dans la restauration publique, lors d\u2019\u00e9v\u00e9nements, dans les maisons de retraite ou les cr\u00e8ches profite en fin de compte \u00e0 tous : au commerce local, \u00e0 l\u2019attractivit\u00e9 de la commune et, surtout, \u00e0 la population, qui b\u00e9n\u00e9ficie de la fra\u00eecheur et de la saisonnalit\u00e9 des produits ! <\/span><\/p>\n

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Participez maintenant !<\/b>
<\/span><\/h1>\n

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Pour les exploitations agricoles<\/strong><\/h3>\n

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\u00c0 l’attention des repr\u00e9sentants des communes<\/strong><\/h3>\n

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Pour les \u00e9tablissements de restauration et les entreprises<\/strong><\/h3>\n

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Pour nous tous : trouver des fermes et des restaurants<\/strong><\/h3>\n

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<\/h1>\n

Inscrivez-vous d\u00e8s maintenant \u00e0 la prochaine journ\u00e9e nationale local + \u00e9quitable<\/b><\/h1>\n

La Journ\u00e9e nationale<\/span> local + \u00e9quitable<\/a> a lieu \u00e0 l’automne<\/span><\/i>, au moment des r\u00e9coltes<\/span>: Gr\u00e2ce \u00e0 la participation nombreuse des exploitations agricoles et au soutien de nos partenaires, cette \u00e9dition aura lieu pour la troisi\u00e8me fois en 2026 ! Les exploitations pourront pr\u00e9senter leurs produits et le public pourra faire connaissance avec les agriculteurs locaux lors de visites \u00e0 la ferme, faire ses achats dans les exploitations et les restaurants, participer \u00e0 des d\u00e9gustations ou se rendre sur les march\u00e9s, et prendre part \u00e0 des \u00e9v\u00e9nements passionnants (retour sur le <\/span>Journ\u00e9e<\/span> local + \u00e9quitable <\/span>2025 ici<\/a><\/span>). En 2026 aura lieu le <\/span>La journ\u00e9e local + \u00e9quitable aura lieu le 17 octobre \u2013 serez-vous de la partie ?<\/span><\/p>\n

Souhaitez-vous participer \u00e0 la journ\u00e9e nationale local + \u00e9quitable du 17 octobre 2026 ? Votre entreprise b\u00e9n\u00e9ficiera d’une visibilit\u00e9 sur notre site web, dans nos mailings et sur les r\u00e9seaux sociaux. Inscrivez-vous en cliquant sur \u00ab Participer maintenant \u00bb ! <\/span><\/strong><\/p>\n

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Du champ \u00e0 la table : local + \u00e9quitable Nous soutenons les produits locaux, les agriculteurs et les commer\u00e7ants, et favorisons une consommation durable et locale au sein des communes. local + \u00e9quitable est un projet de March\u00e9s \u00c9quitables Suisse qui vise \u00e0 inciter les communes \u00e0 s’engager davantage en faveur des denr\u00e9es alimentaires locales […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-29363","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/lokalundfair.ch\/fr\/wp-json\/wp\/v2\/pages\/29363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lokalundfair.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lokalundfair.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lokalundfair.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lokalundfair.ch\/fr\/wp-json\/wp\/v2\/comments?post=29363"}],"version-history":[{"count":4,"href":"https:\/\/lokalundfair.ch\/fr\/wp-json\/wp\/v2\/pages\/29363\/revisions"}],"predecessor-version":[{"id":33612,"href":"https:\/\/lokalundfair.ch\/fr\/wp-json\/wp\/v2\/pages\/29363\/revisions\/33612"}],"wp:attachment":[{"href":"https:\/\/lokalundfair.ch\/fr\/wp-json\/wp\/v2\/media?parent=29363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}