{"id":29363,"date":"2017-02-16T09:13:19","date_gmt":"2017-02-16T08:13:19","guid":{"rendered":"https:\/\/lokalundfair-fms.ch\/home\/"},"modified":"2026-05-12T17:05:58","modified_gmt":"2026-05-12T15:05:58","slug":"home","status":"publish","type":"page","link":"https:\/\/lokalundfair.ch\/fr\/","title":{"rendered":"HOME"},"content":{"rendered":"

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Frisch vom Feld auf den Tisch: lokal + fair<\/em><\/b><\/h1>\n

<\/i><\/b><\/p>\n

\u00a0Wir f\u00f6rdern lokale Produkte, Bauern und Gewerbe und erm\u00f6glichen einen nachhaltigen und lokalen Konsum.<\/strong><\/p>\n

lokal + fair<\/em> ist ein Projekt von Faire M\u00e4rkte Schweiz <\/a><\/span>mit dem Ziel, lokale Landwirtschafts- und Gewerbebetriebe fair zu entsch\u00e4digen und den Verkauf nachhaltiger, regionaler Produkte zu f\u00f6rdern, direkt von den Produzierenden zu den Konsumierenden. Im Zentrum stehen lokale Netzwerke, die faire Handelsbeziehungen schaffen und kurze Lieferwege erm\u00f6glichen. So bleibt mehr vom Konsumentenfranken bei lokalen Produzierenden und Gewerbe, direkt und fair.<\/p>\n

M\u00f6chten Sie wissen, wo Sie lokal + fair<\/em> einkaufen k\u00f6nnen? Schauen Sie Sie <\/span>hier <\/a>auf der Karte nach! Oder m\u00f6chten Sie als Betrieb oder Gemeinde teilnehmen? W\u00e4hlen Sie Ihre Rubrik oben.<\/strong><\/p>\n

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<\/h1>\n

Was heisst lokal:<\/span><\/h1>\n

Produktion und Vertrieb sind m\u00f6glichst lokal und weisen kurze Transportwege auf (wenn nicht lokal, dann m\u00f6glichst regional). Die landwirtschaftlichen Erzeugnisse werden direkt oder maximal \u00fcber eine Zwischenstufe (Verarbeitung) vermarktet.<\/span><\/p>\n

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<\/h1>\n

Was heisst fair:<\/span><\/h1>\n

Die generierte Wertsch\u00f6pfung wird auf allen Stufen angemessen und fair entsch\u00e4digt. Vom nachhaltigen Wirtschaften profitieren die lokalen Produzentinnen und Produzenten, aber auch die lokalen Gewerbebetriebe, die eine R\u00fcckverfolgbarkeit und Herkunft ihrer Produkte sicherstellen.<\/span><\/p>\n

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Mehr zur <\/b>lokal+fair <\/i><\/b>– Bewegung<\/b><\/h1>\n

<\/b><\/p>\n

Bei<\/span>\u00a0lokal+fair<\/i> stehen die lokalen Lebensmittelnetzwerke im Mittelpunkt, also alle Akteure, die an der lokalen Wertsch\u00f6pfungskette mitwirken und einen Beitrag leisten. Durch die Einbindung von Gemeinden, lokalen L\u00e4den und Produzierenden entstehen direkte Absatzkan\u00e4le und faire Handelsbeziehungen ohne Umwege \u00fcber den Grosshandel. Lokale Bauern und Verarbeitungsbetriebe werden fair f\u00fcr ihre Produkte und Arbeit entsch\u00e4digt, nachhaltige Produkte gelangen ohne lange Transportwege zur Bev\u00f6lkerung und die lokale Wertsch\u00f6pfung wird gesteigert. Damit gelangt mehr vom Konsumentenfranken zu den B\u00e4uerinnen und Bauern, Verarbeitenden und dem lokalen Gewerbe \u2013 direkt und fair, ohne Verluste \u00fcber den nationalen oder globalen Handel.<\/span><\/p>\n

Das \u00fcbergeordnete Ziel von\u00a0<\/span>lokal + fair\u00a0<\/span><\/i>ist ein h\u00f6herer Anteil der konsumierten G\u00fcter aus nachhaltiger, lokaler Produktion und eine faire Entsch\u00e4digung der Bauern und lokalen Verarbeiter.\u00a0 <\/span><\/b>Durch den direkten Draht zwischen Konsumierenden und Produzentinnen und Produzenten wird die Wertsch\u00f6pfung fairer verteilt und missbr\u00e4uchliche Handelspraktiken k\u00f6nnen minimiert werden. Der Konsumentenfranken gelangt ohne Umwege zum Produzenten \u2013 fair, direkt und ohne Verluste \u00fcber den nationalen oder globalen Handel.<\/span><\/p>\n

Das Projekt lokal+fair <\/em>von Faire M\u00e4rkte Schweiz<\/a> wird erm\u00f6glicht durch die Tr\u00e4gerschaft von Partnern und F\u00f6rderstiftungen. Die\u00a0Stiftung Mercator Schweiz<\/a>, die Hans A. Bill Stiftung<\/a>\u00a0sowie die Walter Haefner Stiftung engagieren sich f\u00fcr die Anliegen von Faire M\u00e4rkte Schweiz und erm\u00f6glichen die Verankerung und Ausdehnung des Projekts\u00a0lokal+fair<\/a><\/em>. Die Lotteriefonds des Kantons Zug und des Kantons Luzern erm\u00f6glichen mit ihren Beitr\u00e4gen die Umsetzung des Projekts in ihren Kantonen und tragen damit dazu bei, die Direktvermarktung und Kreislaufwirtschaft direkt vor Ort zu f\u00f6rdern<\/span><\/p>\n

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Massnahmen<\/strong><\/h2>\n

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Damit Kundinnen und Kunden mehr direkt und lokal einkaufen, m\u00fcssen sie wissen, wo und wie \u2013 und auch warum. Wir informieren gezielt zu lokal + fair<\/em> und bringen damit mehr Transparenz in die (m\u00f6glichst kurzen) Lebensmittelwertsch\u00f6pfungsketten.\u00a0<\/span><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_accordion _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_accordion_item title=\u00a0\u00bblokal + fair \u2013 Award\u00a0\u00bb open=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Der\u00a0<\/span>lokal + fair-<\/span><\/i>Award ist eine Auszeichnung, die Gemeinden verliehen wird, die sich besonders f\u00fcr die lokale, nachhaltige Produktion einsetzen. Alle lokal + fair-<\/i>Gemeinden oder Betriebe erf\u00fcllen die daf\u00fcr n\u00f6tigen <\/span>Kriterien.<\/b><\/a>\u00a0<\/span><\/p>\n

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Jeweils im Herbst am Nationalen<\/span>\u00a0lokal + fair – Tag<\/i>\u00a0ist die Bev\u00f6lkerung eingeladen, M\u00f6glichkeiten zum lokalen Konsum in direkter Umgebung zu entdecken. Lokal und fair produzierte Lebensmittel und deren Produzentinnen und Produzenten stehen im Zentrum.<\/p>\n

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lokal + fair<\/i><\/b> auf allen Ebenen: <\/b><\/h1>\n

F\u00fcr Bauernbetriebe, Gemeinden, Gewerbe und f\u00fcr dich!<\/b><\/h1>\n


lokal + fair<\/span><\/span><\/i> integriert alle und verbindet uns zu Lebensmittelnetzwerken. Weil faire Preise und eine nachhaltige Produktion wichtig sind – und alle profitieren!\u00a0<\/span><\/span><\/p>\n

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Im Projekt <\/span>lokal + fair <\/span><\/i>erhalten lokale, nachhaltig wirtschaftende Bauern Kommunikations- und Marketingleistungen. <\/span>lokal + fair <\/span><\/i>bietet<\/span> B\u00e4uerinnen und Bauern eine Pr\u00e4senz auf der Webplattform, in der Begleitkommunikation, an einzelnen lokalen Aktivit\u00e4ten (z.B. Hofpr\u00e4sentationen) oder am nationalen <\/span>lokal + fair – Tag<\/span><\/i> im Herbst 2026. Der Vernetzung mit lokalen Verpflegungsbetrieben und Gemeinden geben wir mehr Gewicht, wodurch der Absatz lokal produzierter Lebensmittel aufgewertet wird.<\/span><\/p>\n

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lokal + fair <\/span><\/i>bietet\u00a0 Gesch\u00e4ften und Verarbeitungsbetrieben Kommunikations- und Marketingmassnahmen sowie Partizipation an lokalen Aktivit\u00e4ten wie dem nationalen lokal + fair<\/em> – Tag. Ihre Produkte stehen im Zentrum, Ihr Engagement wird sichtbar und durch die Vernetzung innerhalb der Gemeinde werden neue Kundinnen und Kunden dazugewonnen.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/lokalundfair.ch\/fr\/local-equitable-pour-le-commerce-et-la-gastronomie\/\u00a0\u00bb button_text=\u00a0\u00bbParticipez maintenant !\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#0099d5″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbRestauration \u00a0\u00bb _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2″ title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb24px\u00a0\u00bb title_line_height=\u00a0\u00bb26px\u00a0\u00bb min_height=\u00a0\u00bb88px\u00a0\u00bb min_height_tablet=\u00a0\u00bb0px\u00a0\u00bb min_height_phone=\u00a0\u00bb0px\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb||11px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb custom_css_free_form=\u00a0\u00bbselector h1, selector h2, selector h3, selector h4, selector h5, selector h6 {|| background: -webkit-linear-gradient(24deg, #0099d2, #039754);|| -webkit-background-clip: text;|| -webkit-text-fill-color: transparent;||}||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.24.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Les entreprises de restauration qui s’approvisionnent autant que possible directement aupr\u00e8s des agriculteurs et des transformateurs de la r\u00e9gion sont renforc\u00e9es et encourag\u00e9es par des mesures de communication et de marketing. Ces \u00e9tablissements influencent positivement le comportement des consommateurs et transmettent le plaisir de consommer des produits locaux. Par <\/span>local + \u00e9quitable <\/i>leur donne la possibilit\u00e9 de rendre leur engagement visible, de se pr\u00e9senter sur le site Internet et lors d’activit\u00e9s locales et de gagner de nouveaux h\u00f4tes.<\/span><\/p>\n

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Participez maintenant !<\/b>
<\/span><\/h1>\n

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F\u00fcr Landwirtschafts-Betriebe<\/strong><\/h3>\n

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F\u00fcr Gemeinden-Vertretende<\/strong><\/h3>\n

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F\u00fcr Gastronomie- & Gewerbebetriebe<\/strong><\/h3>\n

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F\u00fcr uns alle: H\u00f6fe & Restaurants finden<\/strong><\/h3>\n

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\u00a0<\/h1>\n

Melden Sie sich bereits jetzt an f\u00fcr den n\u00e4chsten nationalen lokal+fair-Tag.<\/b><\/h1>\n

Im Herbst findet der nationale lokal+fair<\/em>-Tag statt<\/a>: Dank der zahlreichen Teilnahme von Betrieben und der Unterst\u00fctzung unserer Partner im 2025 bereits zum zweiten Mal. Betriebe konnten ihre Produkte pr\u00e4sentieren & die Bev\u00f6lkerung die lokalen B\u00e4uerinnen und Bauern bei einem Hofbesuch kennenlernen, bei Betrieben und Restaurants einkaufen, Degustationen oder M\u00e4rkte besuchen und an den spannenden Veranstaltungen teilnehmen (mehr hier<\/a>). Im 2026 findet der lokal+fair<\/em>-Tag am 17. Oktober statt.<\/span><\/p>\n

M\u00f6chten Sie am nationalen lokal+fair-Tag vom 17. Oktober 2026 mitmachen? Ihr Betrieb erh\u00e4lt Pr\u00e4senz auf unserer Webseite, Mailings und Social Media. Melden sich unter: \u00ab\u00a0Jetzt mitmachen\u00a0\u00bb!<\/span><\/strong><\/p>\n

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Frisch vom Feld auf den Tisch: lokal + fair \u00a0Wir f\u00f6rdern lokale Produkte, Bauern und Gewerbe und erm\u00f6glichen einen nachhaltigen und lokalen Konsum. lokal + fair ist ein Projekt von Faire M\u00e4rkte Schweiz mit dem Ziel, lokale Landwirtschafts- und Gewerbebetriebe fair zu entsch\u00e4digen und den Verkauf nachhaltiger, regionaler Produkte zu f\u00f6rdern, direkt von den Produzierenden […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-29363","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/lokalundfair.ch\/fr\/wp-json\/wp\/v2\/pages\/29363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lokalundfair.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lokalundfair.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lokalundfair.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lokalundfair.ch\/fr\/wp-json\/wp\/v2\/comments?post=29363"}],"version-history":[{"count":5,"href":"https:\/\/lokalundfair.ch\/fr\/wp-json\/wp\/v2\/pages\/29363\/revisions"}],"predecessor-version":[{"id":33095,"href":"https:\/\/lokalundfair.ch\/fr\/wp-json\/wp\/v2\/pages\/29363\/revisions\/33095"}],"wp:attachment":[{"href":"https:\/\/lokalundfair.ch\/fr\/wp-json\/wp\/v2\/media?parent=29363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}